Crafting a brand identity
When being preparing brand, is important yes se take consideration different elements, which collectively will represent your business or personal identity. These elements help yes se pass the values, the personalityand the message vi to your target audience. Here what elements exactly did I choose to present Maria Pavlova to her future potential clients and to the whole world. She hand-weaves carpets with incredible patterns that convey tradition in a contemporary and unique way.
Logo
A well- designed logo is a fundamental element of any brand's identity. It should be unique, memorable and visually represent the essence of the business or activity. The sign of Maria visualizes the motifs that are present in her creative paths.
Color palette
I choose a consistent color palette, that reflects the colors of her work, style and elegance.
Typography
The font for the logo resembles a personal signature to convey the feeling of handmade products, attitude and style.
Mobile business card
It the digital age having to mobile visit card can be a modern and ecological alternative to traditional paper business card. Itincludes, phone number, email and social media, logo and professional photography of her carpet.
PowerPoint presentation
Extremely convenient advertising material that can be sent as a catalog if interested by a potential customer. What's more – in addition to a standard file, her presentation is also made as a music video.
Label
The label is a printed material that carries the brand, its individuality, and professionalism in the performance of a complete service - from the first thread to the last - that, the one with which the label is tied.
And that's just the beginning. The brand unfolds with the development of the business and the needs to communicate with the audience. Remember that building a strong brand takes time and consistency. Applying the brand elements – logo, fonts, colors, advertising materials, helps to create a memorable and recognizable identity of your business.
